Mood Boards: Why do I care?
You know what you want your website to say about you, “Professional, approachable and friendly.” But, what do those descriptors look like in colors, images and font style? The mood board is the perfect tool to help translate concept and feeling words into design elements. It’s your hopes, dreams, and wishes for your company’s web presence in pictures. And it’s definitely worth more than a thousand words. A mood board and the process that goes with it are key to avoiding costly missteps and frustrating losses.
How we facilitate collaboration with moodboards
To help direct mood board creation, our team first gets to know you, your goals for your company, and your goals for your website. This helps us stay on-track. We take that information and create an initial mood board concept. Many times, we create 1, 2 or 3 different mood boards, each with a different look or feel. Then we have a conversation with you. We say, “Here’s why we chose these looks, what do you think?” Then the fun begins – and it is fun! You get to say what you like or don’t like and why.
To help direct mood board creation, our team first gets to know you, your goals for your company, and your goals for your website. This helps us stay on-track. We take that information and create an initial mood board concept. Many times, we create 1, 2 or 3 different mood boards, each with a different look or feel. Then we have a conversation with you. We say, “Here’s why we chose these looks, what do you think?” Then the fun begins – and it is fun! You get to say what you like or don’t like and why.
Hopefully, one or more mood board will strike the tone you’re looking for. If not, perhaps some elements from each board will appeal to you. The point is you get to say what you like. And we go from there. All of this back and forth happens before time, money and energy are spent on building elements of a website so that you don’t end up with a site that doesn’t match your vision.
“OK, so I understand why it’s important, but how long will it take?”
“It depends,” is the short answer. Some projects take a day, some can take months. It depends on the scope of the project and your needs. Luckily, we will talk about all of this with you before we even get started.
In case you’re curious, here are some examples of mood boards created for other clients. Many times we work in Pinterest because of its ease-of-use. But, for some projects, Pinterest might not be the best tool. For you, we will decide together what will work best.
